Big Pharma spent nearly twice as much money for promotion and research and development of new drugs – like what they say about it. And the impact of any type of advertising is all over the country that deals with tens of thousands of items in drug rehabilitation and recovery centers for drug addicts and see.
In 2004, according to researchers at York University in Canada, major pharmaceutical companies have spent almost 25% of 235.4 billion dollars in revenue, approximately $ 60Billion, the promotion of their drugs – and probably underestimated, "said the researchers. But despite the demands of industry, research and development far superior to all other costs, R & D is only 13, 4%. The incessant marketing of drugs for the public and doctors can not prevent that require a factor of price increase of dependence on prescription drugs and the number of people, drugs and addiction detoxification.
Duecountless television, print, radio and Internet advertising, a prescription has become a way of life for most Americans. But the cost of the promotion of large pharmaceutical companies are not just for advertising, but also many promotional activities. For example, Big Pharma to promote their brands directly to individual physicians in the hope that the drug will be prescribed medications to another company. The industry average is $ 61,000 by the physician to promote their brands of pharmaceutical products to doctors throughCountries in 2004, the study found. However, can doctors and health difficulties in complying with all the drugs are, for articles in medical journals, so that errors such as incorrect combinations of drugs, overdoses and even addictive, and patients who are still employees or employees detoxification and drug treatment or need for drugs.
The authors limit their study in the United States because it is the only country for which the information is insufficient.The United States is the largest pharmaceutical market in the world, 43% of global sales and marketing expenses. With over 22 million consumers of prescription drugs, according to the Centers for Disease Control, the United States has probably the most deadly prescription drugs, drug abuse treatment and rehabilitation of drug in the world. How, why our health costs are the highest in the world, look elsewhere, at least one of the following reasons:Big Pharma to pass on the cost of support for us, the prices of their drugs.
The study argues that Big Pharma is focused on the market, instead of pretending to search, rescue care industry, it should be. But of course we know that the rising numbers of injuries and deaths are caused by medication, and the sky dramatically the number of people needing a rehabilitation program for prescription drugs.
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